The epic sci-fi thriller “Prometheus” is out now on DIGITAL HD™, three weeks before Blu-ray, DVD and video-on-demand (VOD). Twentieth Century Fox Home Entertainment announced last week the launch of DIGITAL HD™, a new initiative that allows consumers to download or stream their favorite Fox movies on a variety of connected devices. Customized for today’s digital lifestyles, more than 600 Fox films can now be enjoyed anywhere, anytime in amazing high-definition immediately in the U.S. from Amazon, CinemaNow, Google Play, iTunes, PlayStation, VUDU, Xbox Live and YouTube.
For less than $15, “Prometheus” fans can watch that and other films in Digital HD™, which combines four key benefits into one offering with earlier access to new releases, attractive pricing, cloud storage and availability across multiple devices. Whether the plan involves watching Fox movies like “Prometheus” on connected HDTVs in your living room, or on your tablet or smartphone on the run, Digital HD™ offers up versatility and convenience.
“With almost 800 million broadband connected devices globally, and millions of people accessing entertainment on those devices, we feel the medium’s time has come,’’ said Mike Dunn, President Worldwide, Twentieth Century Fox Home Entertainment. “DIGITAL HD™ redefines digital ownership in a way that presents consumers with a full range of benefits in a coherent way, and it allows them the chance to build digital movie collections that can literally be carried in the palms of their hands. ”
“Available in more than 50 countries, DIGITAL HD™ is a brand that will define the convenience and selection that digital ownership brings,” added Mary Daily, President of Worldwide Marketing and Chief Marketing Officer, Twentieth Century Fox Home Entertainment. “Over time, DIGITAL HD™ will embody the benefits of HD quality and the ultimate all-access pass to the best in entertainment.”
The release of “Prometheus” and the launch of DIGITAL HD™ will coincide with the most extensive all-digital media campaign to date for digital movies that will reach over 100 million active movie viewers across online retailer sites and through the No. 1 sports, music and gaming sites.
“Prometheus” on DIGITAL HD™ is also Fox’s first UltraViolet-enabled title. Additional DIGITAL HD™ new releases this year include “Abraham Lincoln: Vampire Hunter”, “Ice Age: Continental Drift,” “The Watch” and “Diary of a Wimpy Kid: Dog Days”.
To mark the release of “Prometheus” on DIGITAL HD™, FOX held a launch party at The Beats Store in New York.
