Ford Motor Company (NYSE:F) today announced it is increasing North American production in the third and fourth quarters to respond to growing demand for new Ford products and to ensure dealers are well stocked with fuel-efficient vehicles eligible for the “Cash for Clunkers” program.
Ford is increasing third quarter production by another 10,000 units to 495,000 units primarily to build additional Escape small utility vehicles and Focus small cars, the two most popular Ford vehicles under the federal government’s “Cash for Clunkers” program. Ford’s planned third quarter production is now 18 percent above third quarter 2008 production levels.
Ford also announced plans to produce 570,000 vehicles in the fourth quarter, 33 percent higher than year-ago levels and 15 percent above the third quarter production plan. The increase represents higher production across a range of cars, crossovers and trucks.
“Under the ‘Cash for Clunkers’ program, the Ford Escape and Focus are flying off dealer lots, and we’re doing all we can to ensure our dealers are well stocked with the fuel-efficient vehicles that customers really want,” said Mark Fields, Ford’s president of The Americas. “We also are planning a significant increase in fourth quarter production compared with last year, continuing to match production to the real demand. We’ll need this additional production as even more people are drawn to our high-quality, fuel-efficient lineup, including our newest entries such as the Ford Taurus and Lincoln MKT.”
Ford is working closely with the UAW and its suppliers to ramp up production of the Escape and Focus. At the Kansas City (Mo.) Assembly Plant, for example, employees agreed to work Friday and Saturday, Aug. 21-22, during what was a planned shutdown week. In August and September, Ford will build approximately 3,500 additional Escapes.