AT&T reports that more than 178 million text messages crossed its network as fans interacted with the country’s No. 1 TV show this season – the highest total for any season and more than double the 78 million messages AT&T reported last year.
Text message traffic counted in the tally includes not only text votes but also other ways fans interact with the show via text, such as answering weekly trivia questions, opting in to receive voting number reminders, submitting questions to AT&T-hosted chat sessions with outgoing contestants, and participating in AT&T’s sweepstakes.