William Grant and Sons and Stolichnaya Vodka have announced that they have tapped 36-year old Twitter co-founder Biz Stone as the new Stoli Original! As with previous Originals Hugh Hefner and Julia Stiles, Biz will be appearing in print ads as well as TV spots that launch Oct. 19, 2010.
The Stoli ads feature two different “Biz Stones” having a drink together, a premise designed get viewers asking whether they’re original enough to want to have a drink with themselves. In the print ad, Biz the “Nerd of the Year” and Biz “Twitter Pioneer” are seated at a club. In one commercial, the nerd character asks “Has it ever occurred to you that maybe Twitter is just a constant stream of meaningless babble?” The other Biz says, “You are not seeing the big picture. Astronauts are tweeting from space.”
Stoli challenges the consumer to ponder how they measure up – Are you daring enough? Are you an original? Are you experiencing and living your life in an authentic, interesting way? Are you someone you’d want to share a Stoli with? In other words (or these exact ones), Would You Have a Drink With You?