The Color of Change boycott hasn’t stopped viewers from tuning in to watch Fox political commentator and entertainer Glenn Beck (“Glenn Beck Show”) brand himself as the new face of the Klan. Conservatives would argue that Beck’s swelling numbers has everything to do with his message. They might argue that Beck’s message of hate taps into the zeitgeist. But perhaps people are tuning in to see what the face of America’s new hate group movement looks like. And why would any advertiser who does not support hate movements want to be associated with a brand like that?
Beck pulled in about 3 million viewers Wednesday, August 26, 2009, according to TV by the Numbers.
5PM – P2+ (25-54) (35-64)
Glenn Beck– 3,040,000 viewers (888,000) (1,385,000)
Situation Room—688,000 viewers (141,000) (271,000)
Hardball w/ Chris Matthews—536,000 viewers (139,000) (217,000)
Fast Money—215,000 viewers (55,000) (80,000)
Prime News–267,000 viewers (97,000) (109,000)