Twitter, the fast-growing online social networking site, expanded its terms for users on Thursday to allow advertisers to reach the Internet site’s more than 45 million monthly visitors.
Twitter, the two-year-old venture capital-backed company that lets people send an unlimited number of 140-character messages, is just now beginning to ramp up efforts to monetize, or gain revenue from, its popular site.
“We leave the door open for advertising. We’d like to keep our options open, as we’ve said before,” founder Biz Stone wrote on Twitter’s official blog. blog.twitter.com/
Advertising revenue is the time-honored way for Web sites to generate revenue while remaining free for consumers.
Worldwide unique visitors to Twitter’s site reached 44.5 million in June, up 15-fold year-over-year, according to Reuters.
The advertising clause is open-ended and subject to change. “The services may include advertisements, which may be targeted to the content or information on the services, queries made through the services, or other information,” the terms read. “The types and extent of advertising by Twitter on the services are subject to change.”
“In consideration for Twitter granting you access to and use of the services, you agree that Twitter and its third-party providers and partners may place such advertising on the services….”